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Archive for June 1, 2007

Turning off ads for your best users

1 Jun, 2007 by David  No Comment

fortuitous.us offers websites a suggestion on improving user experience without sacrificing the bottom line. The solution: Turning off ads for paid and most trafficked users

If you’ve got a site/service that is ad-supported but also has some membership, do your best users a favor and think about turning off ads (I’m looking at you Facebook and LinkedIn). It’s likely to make a small dent in your bottom line but will pay off with a better user experience for your site’s biggest fans.

Burger King’s Strategy

1 Jun, 2007 by David  No Comment

Slate.com’s Seth Stevenson, in 2004, offered us his analysis of the famous, mannequin-esque, creepy, albeit entertaining for some, Burger King icon. It may come as a surprise to some (the younger generation) that the original King mascot was in standard usage during the 70s (although the new King, with the oversize plastic head, has been redone to reflect edgier times).

His overall conclusion? Although the “King” does creep some out, the advertising does work with the target audience of transfat eating 18 to 35 year old males.