Clash of The Titans: SEO vs IT
searchenginewatch.com’s Jessica Bowman dives into the issues that arise when SEO and IT meet and how to avoid getting personal while still getting the job done.
You see, a company’s Web site is IT’s baby. IT created it; they put in the blood, sweat and tears to launch it. They have nurtured it through redesigns and implemented regular enhancements. When the Web site goes down at 4 a.m., IT is called to get it up and running smoothly. It’s their baby… and if you say it needs to be overhauled, you are basically saying their baby is ugly. Let’s face it, nobody likes to hear their baby is ugly.
