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Ask.com has just relaunched their search engine interface Ask3D and I have say that Ask.com really has hit the mark with this innovative update. Users can get refined search query suggestions, search results and categorized results on the same page which really provides a more through and inviting feel compared to the older SERP models. In addition to this they offer a new “binocular” feature that allows users to view a page without clicking on the link. Ask.com provides a full description of their new update here.

After spending some time using some of the new features I have to say that I am really impressed with what I’ve seen so far. I was a bit skeptical about the cleanliness and ease of use for the new features particularly the clutter that I expected to see with all this information packed into one SERP. However, I am really surprised at how intuitive and user friendly the new features feel. The SERP is organized in a very clear cut manner and with multichannel search results displayed it makes searching so much easier and quicker. The only pivotal difference that I saw, in terms of sponsored and organic results, is that there seems to be less emphasis on the sponsored results. Although it seems like this would have a negative effect the sponsored results have less of a paid advertising “feel” to them and may attract users who are wary marketers aggressively advertising irrelevant sites.

It really looks like Ask.com has got a winner here but let’s just wait until Google gets wind of the idea and makes it better.