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Archive for June 7, 2007

Sprite Jumps On the Social Networking Bandwagon

Fantastic! Looks like the internet just got one more way underage kids can “hook-up” and over-age pervs can get their fix all while satisfying their carbonated urges. Coca-Cola’s Sprite takes a stab at the social networking craze with its new “Sprite Yard,” a mobile-based social networking site aimed towards teens. ClickZ.com has the full story.

Yard acts as a mobile site for users to connect with peers, share photos, and discover content. Modules divide activities into six areas. Pix is an online photo gallery where users can share photos with friends and comment on friends’ photos. Scribbles acts as a message board or chat room where users can hold live conversations. Shouts is an SMS and e-mail-like messaging system with richness and texture. Planner allows users to post a two-week schedule to let friends know of their upcoming activities. Nuggets is a storehouse of digital mobile goodies like ringtones, mobisodes (mostly featuring lemon and lime characters) and other downloadables, which will be unlocked with PIN codes found on Sprint bottles.

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Internet Advertising Revenues Soar Again, Near $5 Billion in Q1 07

Via Businesswire.com

NEW YORK–(BUSINESS WIRE)–The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP
(PwC) today announced that Internet advertising revenues reached a new
record of $4.9 billion for the first quarter of 2007. The 2007 first
quarter revenues represent a 26 percent increase over Q1 2006 at $3.8
billion and a 2 percent increase over Q4 2006 at $4.8 billion.

Amazing Rich Media Ad Campaign

Mind Freak

This is an amazing piece of promotions for Criss Angel | Mindfreak, a new television show on A&E. It blends traditional and internet rich media in a neat way.

I don’t want to give away the surprise, just yet, so here is the site for now (try it on yourself). Spoiler is to be continued on the next page.

Read the rest of this entry »