Amazing Rich Media Ad Campaign
This is an amazing piece of promotions for Criss Angel | Mindfreak, a new television show on A&E. It blends traditional and internet rich media in a neat way.
I don’t want to give away the surprise, just yet, so here is the site for now (try it on yourself). Spoiler is to be continued on the next page.
The way it works:
You enter the site, type your friends name and phone number. You will receive a one-time link to send to your friend.
When your friend views the link, he will be presented with a reasonable facsimile of a youtube-esque social video site. He will be presented with what appears to be a magician who is doing the usual guess-your-first-name. Except with some clever Flash streaming and what is probably hundreds and hundreds of different takes, he will actually guess the name correctly in the video. He will then guess your phone number by using playing cards.
To make it even more interactive, you will receive a phone call, with an automated message (presented as a normal phone call), asking for you by name. If you don’t say anything, it’ll assume you aren’t there and keep calling back. Talking back will trigger a reaction for the main advertisement.
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