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Archive for June 11, 2007

Iphone Ad Controversy. Is Apple playing politics?

Iphone

There is somewhat of a controversy regarding Apple’s new Iphone advertisement, with Breitbart.tv explaining:

As the buzz builds to the launch of Apple iPhone at the end of the month, promotional demonstrations on the Apple web-site seem to have a political theme. The section showing internet features of the phone highlights New York Times stories about the Democratic take-over in Congress. You can also see a neighboring story about a key resignation at the White House. Among the few stories visible on a related television ad linked on the Apple Web site shows a headline about scandal pressures on the GOP, and the main close-up story is about the burdens of housing costs as incomes stagnate.

There seems to be a large audience of people 1) Praising Apple for making a statement 2) Lambasting Apple for making a statement 3) Criticizing the people who believe there is anything meant to be politicsl about the Ad.

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A Tutorial on the Advanced Usage of Google Analytics

From Blogstorm.co.uk

Blogstorm gives us a comprehensive list of pointers to better make use of the familiar analytics package by Google. Some of the topics include:

  • Tracking exit clicks, banner clicks and RSS feed subscribers
  • Tracking ecommerce revenue
  • How to track Sales
  • Tracking 404 errors