Iphone Ad Controversy. Is Apple playing politics?
There is somewhat of a controversy regarding Apple’s new Iphone advertisement, with Breitbart.tv explaining:
As the buzz builds to the launch of Apple iPhone at the end of the month, promotional demonstrations on the Apple web-site seem to have a political theme. The section showing internet features of the phone highlights New York Times stories about the Democratic take-over in Congress. You can also see a neighboring story about a key resignation at the White House. Among the few stories visible on a related television ad linked on the Apple Web site shows a headline about scandal pressures on the GOP, and the main close-up story is about the burdens of housing costs as incomes stagnate.
There seems to be a large audience of people 1) Praising Apple for making a statement 2) Lambasting Apple for making a statement 3) Criticizing the people who believe there is anything meant to be politicsl about the Ad.
Given the reputation of Apple’s marketing/ad agency, TWBA \ Chiat \ Day, I wouldn’t be surprised if it wasn’t on purpose. It has all the hallmarks of a subtle and multi layered type of strategy. Entice normal people who wouldn’t read the NYtimes to see how beautiful the functionality of the Iphone is, but also a subtle wink and nod to the largely metropolitan areas (with Calfornia and New York expected to purchase the majority of the Iphones), along with a clever out (it was just a random newspaper article, we swear!) just in case the average viewer happens to still support George Bush (statistically speaking, if you are likely to buy an Iphone, you are in a blue state).
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