Adtasm.com | Ads in Media

What’s better than the leading computer manufacturing companies coming together to make an energy efficient PC desktop that could help reduce entropy and possibly slow global warming? 20+ leading computer manufacturers and one Google combining forces to form the Climate Savers Computing Initiative. That’s right Google dawns the superhero cape and tights to help save the world, one search query at a time. The Official Google Blog has the full details of their most recent altruistic efforts.

Last fall we talked about our work on efficient power supplies in the capable hands of Ben Jai, Ken Krieger and the rest of our power supply team. Since then, we’ve become involved in several projects focused on environmental stewardship. Today, for example, together with Intel, Dell, EDS, the EPA, HP, IBM, Lenovo, Microsoft, the World Wildlife Fund, and more than 20 other companies, we announced the Climate Savers Computing Initiative. After working on this initiative over the last few months, we’re delighted to join with so many organizations to form this new group. In particular this project should speak to every business with computers.

Looks like Google’s one step away from actually embedding itself into your PC desktop. I guess that’s one way of surpassing their most recent privacy issues.

For all you bloody bloggers Lee Odden from toprankblog.com gives a little lesson in understanding the Technorati charts and graphs. Read the full story here.

Just a quick post this am about one of the the common questions that came up during Media Relations Summit.
It was a question about how to now find the Technorati graphs that show incoming links. I guess a lot of people don’t trust or feel comfortable with Technorati’s “Authority Score” which is a bit like the Google Page Rank score given in the Google tool bar.

Some search engine marketers might be wondering if it really is advantageous to revive an old Adwords campaign. This is especially common when dealing with a new client who has had a previous Adwords campaign. The answer is relative to the older campaign’s performance. As Seroundtable.com puts it

As far as old campaigns go, if the account has a really bad history and not-so-good quality scores, it’s better to close that account and start from scratch rather than to revive an old account and have Google use that history against you. After all, as member Jeremy Brookins says, “if you move your keywords, Google continues to consider that keyword’s previous history. HOWEVER, it also will weight in an expected performance of the new
adgroup/ad/landing page, which can be a good or bad thing depending on your previous performance.”

Plus, if you are using an older campaign it will take less time to setup which can be a plus for the lazier… I mean busier SEM.

The Mail on Sunday, a UK based publication, has released a brilliant new ad with great viral potential depicting an imagined war between the sexes. It’s brilliant on a variety of levels.

Synopsis: The two sexes (male and female for the imagination challenged) line up against each other on a grassy battleground, clearly emulating the Braveheart war scene motif.  The men strike first, kicking soccer balls which bounce and splash mud on the screaming women. The women retaliate with a barrage of heavy hand bags. And so on. Eventually things settle down to reveal everyone reading magazines from their respective publishers, which happens to be Mail on Sunday.

Grade: B-  While I enjoy the viral nature of this video, the problem is that although its humorous and certainly something for the executives to brag about, doesn’t necessarily have the relevant messaging that particularly stood out. The finale was a bit anticlimactic and lacked the oomph of the initial few moments of pure hilarity.

It took me a while to understand that this video was even about some kind of publication. Then again, when is it easy to ever have relevant messaging for what looks like a generalized media site?

Obviously, the staff here at Adtasm can’t really work (or live) without Google, but Readwriteweb.com has the ground rules for a personal experiment you can try. How long can you go? I lasted all of5 minutes.