14 Jun, 2007 by Robert
Say goodbye to your old SEO tricks and make way for the new more rounded SEO tactics. With the advent of Google’s Universal Search and the recent launch of Ask3D text heavy SEO tactics may take backseat to digital asset optimization. SEO may have to broaden its perspective to encompass the new larger horizons brought about by multichannel search results. Lee Odden of toprankblog.com offers his full take on the SEO overhaul.
Both Google’s Universal Search and the new Ask3D interface that show users more information from more sources (news, images, products, video, etc) in the first page of results illustrates the need to consider more media types than standard text documents. There are already quite a few opinions on what effect such a combination of data sources presented within first page search results will have on the future of SEO. Google offers some advice here.
14 Jun, 2007 by Robert
The smarty pants over at Google launched an interesting new feature to customize Custom Search Engines. By adding a small amount of code to your page you can now have a Custom Search Engine powered by Google that searches all the sites that link to your page for your specified query. You can read the full story at Googlecustomsearch.blogspot.com.
You can now create a CSE by simply placing a small piece of tailored code on a page on your site. With
that one piece of code, Google’s search technology will automatically include in your new CSE all of the sites you have linked to from that page, creating a dynamic, powerful and tailored search experience really quickly. Moreover, your new CSE will update itself periodically to include any new links added to that page.
Oh Google you make it so easy for people to love you.
14 Jun, 2007 by David
Via Computerworld.com. EBay pulls ads from Google’s U.S. ad network.
EBay Inc. has pulled all of its paid search ads from Google Inc.’s AdWords network in the U.S., an eyebrow-raising move likely to be seen in the industry as a sign of deteriorating relations between the two Internet giants.
Competition between Ebay’s Paypal service and Google’s Checkout has risen considerably over the last year or so, with Google throwing its considerable weight behind its Google checkout (at times, offering cash back to first time users). Although both companies has characterized this move as a kind of “reallocation” of resources, the very fact that Google accounts for the lion share of all search engine traffic makes this more than a simple question of competition– where can Ebay go for SEM traffic now? Yahoo? haha.
The situation can very well change rapidly (perhaps both companies can work out a face-saving measure). Adtasm will keep you updated.
What can this mean for the keywords market? Look for certain prime spots (the ones directly on top of the listings) that Ebay puts a lot of money into, especially electronics goods, to open up. Prices probably won’t go down (does it ever?), but at least we’ll see some fresh faces on the top of the search listings for a change.
