Websites betrayed by unfaithful users
Social networks are spawning a generation of internet tarts, research suggests: online consumers with little brand loyalty and no qualms about keeping several sites on the go at once.Users of social networking sites such as MySpace and Facebook are “chronically unfaithful”, a survey by Parks Associates, the analysts, has found. Half of users regularly use more than one site, most of which are free. One in six actively uses three or more.
This phenomenon of “network promiscuity” extends across web commerce. Analysts say that it is symptomatic of a new consumer scepticism over traditional branding.
After having to keep redoing my profile from Friendster, to Myspace, to Facebook, to every single other site out there that’s rebranding as a social network, marketers will face a difficult challenge in keeping and attracting users.
[Read: Websites betrayed by unfaithful users - Times Online]
You must be logged in to post a comment.