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Archive for August, 2007

Report: Facebook charts new advertising plan - Aug. 23, 2007

23 Aug, 2007 by admin  No Comment

Report: Facebook charts new advertising plan - Aug. 23, 2007

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MediaPost Publications - YouTube Launches InVideo Ad Platform - 08/22/2007

22 Aug, 2007 by David  No Comment

 The YouTube InVideo Ads are semi-transparent overlays that appear in the bottom 20% of the video player. The rich media animations show up 15 seconds after the chosen content begins, with the overlay lasting up to 10 seconds. The overlays also have interactive functionality, allowing users to click through to an advertiser’s linked URL–or to launch a new player within the original window that will run a video ad and bring the user back to the content at any time).

MediaPost Publications - YouTube Launches InVideo Ad Platform - 08/22/2007

Split A/B testing

15 Aug, 2007 by David  No Comment

Webcredible.co.uk gives us a yet another brief primer on split A/B testing– but in an easy to understand language (not that the concept itself isn’t ludicrously easy).

[Split A/B testing]

Unfortunately Placed Ads

15 Aug, 2007 by David  No Comment

 I-Am-Bored presents some very funny examples of unfortunately placed ads.

[Unfortunately Placed Ads]

YouTube has more pageviews than Google? I think not.

14 Aug, 2007 by David  No Comment

 We’ve gotten a few “tips” that YouTube has actually grown larger than Google in terms of page views according to Alexa.

This is, of course, complete fiction. And it shows just how useless Alexa has become as a method for measuring web traffic and reach. Comscore tells a much different (and more accurate) story - Google is nearing 100 billion monthly page views; YouTube sees around 16 billion.

Even newcomer Compete, which measures traffic in a similar way as Alexa, seems to be getting it right. Alexa needs an overhaul. It’s long since become less than useful.

[Alexa Says YouTube Is Now Bigger Than Google. Alexa Is Useless]