MediaPost Publications - YouTube Launches InVideo Ad Platform - 08/22/2007
 The YouTube InVideo Ads are semi-transparent overlays that appear in the bottom 20% of the video player. The rich media animations show up 15 seconds after the chosen content begins, with the overlay lasting up to 10 seconds. The overlays also have interactive functionality, allowing users to click through to an advertiser’s linked URL–or to launch a new player within the original window that will run a video ad and bring the user back to the content at any time).
MediaPost Publications - YouTube Launches InVideo Ad Platform - 08/22/2007
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