Split A/B testing
Webcredible.co.uk gives us a yet another brief primer on split A/B testing– but in an easy to understand language (not that the concept itself isn’t ludicrously easy).
Archive for Marketing
Yahoo shakes up ad sales team
Looks like a bit of a re-org going on here after the ouster of the current CEO.
SAN FRANCISCO (Reuters) — Yahoo Inc. said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.
Recently elevated Yahoo (Charts, Fortune 500) President Susan Decker said in a phone interview that the consolidation of Yahoo’s two advertising arms — display and Web search advertising — reflects growing demand by customers for campaigns that combine both types of ads, with newer types of video advertisements.
Iphone Ad Controversy. Is Apple playing politics?
There is somewhat of a controversy regarding Apple’s new Iphone advertisement, with Breitbart.tv explaining:
As the buzz builds to the launch of Apple iPhone at the end of the month, promotional demonstrations on the Apple web-site seem to have a political theme. The section showing internet features of the phone highlights New York Times stories about the Democratic take-over in Congress. You can also see a neighboring story about a key resignation at the White House. Among the few stories visible on a related television ad linked on the Apple Web site shows a headline about scandal pressures on the GOP, and the main close-up story is about the burdens of housing costs as incomes stagnate.
There seems to be a large audience of people 1) Praising Apple for making a statement 2) Lambasting Apple for making a statement 3) Criticizing the people who believe there is anything meant to be politicsl about the Ad.
