14 Aug, 2007 by David
We’ve gotten a few “tips” that YouTube has actually grown larger than Google in terms of page views according to Alexa.
This is, of course, complete fiction. And it shows just how useless Alexa has become as a method for measuring web traffic and reach. Comscore tells a much different (and more accurate) story - Google is nearing 100 billion monthly page views; YouTube sees around 16 billion.
Even newcomer Compete, which measures traffic in a similar way as Alexa, seems to be getting it right. Alexa needs an overhaul. It’s long since become less than useful.
[Alexa Says YouTube Is Now Bigger Than Google. Alexa Is Useless]
27 Jul, 2007 by Robert
Microsoft adCenter has opened up a new thread on the adCenter Blog that allows its faithful users the ability to post suggestions for future product upgrades. The full story can be viewed here. There are a few posts that are actually going into consideration for the next update but hopefully someone will ask for longer idle session times and browser back button integration.
Technorati Tags: MSN, SEM, Search Engines
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17 Jul, 2007 by David
Via Seobook.com
Google recently announced they are offering an ad free search service to small businesses for as little as $100 a year. They are also rumored to be working on creating a mobile search offering to search for ringtones, cell phone games, and other high margin cell phone services:
[Read:Google Ringtone Search Beta… the Utility of Search & the Value of Relationships vs Data : SEO Book.com]
16 Jul, 2007 by Robert
The Bakers over at Google have changed their cookie recipe to shorten its life span to 2 years.
In regards to the heated pressure that Google has received concerning user privacy they have announced that their PREF cookie will now have a much shorter life span. The full story can be found here at the Official Google Blog.
In the coming months, Google will start issuing our users cookies that
will be set to auto-expire after 2 years, while auto-renewing the
cookies of active users during this time period. In other words, users
who do not return to Google will have their cookies auto-expire after 2
years. Regular Google users will have their cookies auto-renew, so that
their preferences are not lost. And, as always, all users will still be
able to control their cookies at any time via their browsers.
But with more than half of internet searches done through Google it doesn’t seem like 2 years would be short enough for the cookie to expire before auto-renewed. Tricky Google… very tricky.
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13 Jul, 2007 by David
Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for Google. They said people are constantly disturbing them over this mistake. Guge and Google sound the same in Chinese. The case has been accepted into the Beijings Haidian district court.
[Chinese Company, Guge, Sues Google Over Name]
12 Jul, 2007 by David
Compete.com released their monthly search percentage numbers and has Microsoft making the biggest gains year over year and Yahoo showing the largest drop.
Microsoft had more than a 67% increase over their search share from last month and more than 48% from June numbers in 2006.
Yahoo has lost 16% since the same month last year and failed to improve on last month’s numbers. Google increased its 55% share from last year to 62% this June, but dropped from May’s 67%.
Part of Microsoft’s increase has been attributed to their online gaming requirements of coming through their Live Search Club. The games involve using search to gain points for products, Compete noted.
June Search Numbers: Microsoft Growing, Yahoo Dropping
25 Jun, 2007 by Robert
The scheduled update which will allow negative keywords to be added at campaign levels has been postponed, according to the latest adcenter Blog. You can read their full apology here. Maybe this is why they are third in the Tier 1 search engine ranks. Oh well I just hope they extend the length of an inactive session past 10 seconds or this upgrade means nothing to me.
24 Jun, 2007 by David
Looks like a bit of a re-org going on here after the ouster of the current CEO.
SAN FRANCISCO (Reuters) — Yahoo Inc. said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.
Recently elevated Yahoo (Charts, Fortune 500) President Susan Decker said in a phone interview that the consolidation of Yahoo’s two advertising arms — display and Web search advertising — reflects growing demand by customers for campaigns that combine both types of ads, with newer types of video advertisements.
[Read: Yahoo shakes up ad sales team - Jun. 24, 2007]
14 Jun, 2007 by Robert
Say goodbye to your old SEO tricks and make way for the new more rounded SEO tactics. With the advent of Google’s Universal Search and the recent launch of Ask3D text heavy SEO tactics may take backseat to digital asset optimization. SEO may have to broaden its perspective to encompass the new larger horizons brought about by multichannel search results. Lee Odden of toprankblog.com offers his full take on the SEO overhaul.
Both Google’s Universal Search and the new Ask3D interface that show users more information from more sources (news, images, products, video, etc) in the first page of results illustrates the need to consider more media types than standard text documents. There are already quite a few opinions on what effect such a combination of data sources presented within first page search results will have on the future of SEO. Google offers some advice here.
