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Say goodbye to your old SEO tricks and make way for the new more rounded SEO tactics. With the advent of Google’s Universal Search and the recent launch of Ask3D text heavy SEO tactics may take backseat to digital asset optimization. SEO may have to broaden its perspective to encompass the new larger horizons brought about by multichannel search results. Lee Odden of toprankblog.com offers his full take on the SEO overhaul.

Both Google’s Universal Search and the new Ask3D interface that show users more information from more sources (news, images, products, video, etc) in the first page of results illustrates the need to consider more media types than standard text documents. There are already quite a few opinions on what effect such a combination of data sources presented within first page search results will have on the future of SEO. Google offers some advice here.

The smarty pants over at Google launched an interesting new feature to customize Custom Search Engines. By adding a small amount of code to your page you can now have a Custom Search Engine powered by Google that searches all the sites that link to your page for your specified query. You can read the full story at Googlecustomsearch.blogspot.com.

You can now create a CSE by simply placing a small piece of tailored code on a page on your site. With
that one piece of code, Google’s search technology will automatically include in your new CSE all of the sites you have linked to from that page, creating a dynamic, powerful and tailored search experience really quickly. Moreover, your new CSE will update itself periodically to include any new links added to that page.

Oh Google you make it so easy for people to love you.

Some search engine marketers might be wondering if it really is advantageous to revive an old Adwords campaign. This is especially common when dealing with a new client who has had a previous Adwords campaign. The answer is relative to the older campaign’s performance. As Seroundtable.com puts it

As far as old campaigns go, if the account has a really bad history and not-so-good quality scores, it’s better to close that account and start from scratch rather than to revive an old account and have Google use that history against you. After all, as member Jeremy Brookins says, “if you move your keywords, Google continues to consider that keyword’s previous history. HOWEVER, it also will weight in an expected performance of the new
adgroup/ad/landing page, which can be a good or bad thing depending on your previous performance.”

Plus, if you are using an older campaign it will take less time to setup which can be a plus for the lazier… I mean busier SEM.

Problogger.net, by Darren Rowse, has been one of my inspirations ever since I ran into his blog a while back. Check out his SEM section for a valuable collection of articles relating specifically to blogs (but could be applied to anywhere else).

searchenginewatch.com’s Jessica Bowman dives into the issues that arise when SEO and IT meet and how to avoid getting personal while still getting the job done.

You see, a company’s Web site is IT’s baby. IT created it; they put in the blood, sweat and tears to launch it. They have nurtured it through redesigns and implemented regular enhancements. When the Web site goes down at 4 a.m., IT is called to get it up and running smoothly. It’s their baby… and if you say it needs to be overhauled, you are basically saying their baby is ugly. Let’s face it, nobody likes to hear their baby is ugly.

SmashingMagazine.com, as usual, has done an excellent job describing the practice of link-baiting.

Link baiting is not evil. Although some bloggers tend to go beyond any ethical considerations in their attempts to enforce as many reciprocal links as possible, the term itself stands for a completely organic nature of the Web - actually, something that has already been here for a while. Traditional link building, used to be bounded with Search Engine Optimization, is now being extended with the aspect of so-called Social Media Optimization - with Digg, StumbleUpon, Netscape, Del.icio.us & Co. on the bandwagon. Driving traffic to your site has become easier, but requires through-out strategies and understanding some basic rules of useful content and effective content marketing.

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