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The Bakers over at Google have changed their cookie recipe to shorten its life span to 2 years.
In regards to the heated pressure that Google has received concerning user privacy they have announced that their PREF cookie will now have a much shorter life span. The full story can be found here at the Official Google Blog.

In the coming months, Google will start issuing our users cookies that
will be set to auto-expire after 2 years, while auto-renewing the
cookies of active users during this time period. In other words, users
who do not return to Google will have their cookies auto-expire after 2
years. Regular Google users will have their cookies auto-renew, so that
their preferences are not lost. And, as always, all users will still be
able to control their cookies at any time via their browsers.

But with more than half of internet searches done through Google it doesn’t seem like 2 years would be short enough for the cookie to expire before auto-renewed. Tricky Google… very tricky.

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Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for Google. They said people are constantly disturbing them over this mistake. Guge and Google sound the same in Chinese. The case has been accepted into the Beijings Haidian district court.

[Chinese Company, Guge, Sues Google Over Name]

Compete.com released their monthly search percentage numbers and has Microsoft making the biggest gains year over year and Yahoo showing the largest drop.

Microsoft had more than a 67% increase over their search share from last month and more than 48% from June numbers in 2006.

Yahoo has lost 16% since the same month last year and failed to improve on last month’s numbers. Google increased its 55% share from last year to 62% this June, but dropped from May’s 67%.

Part of Microsoft’s increase has been attributed to their online gaming requirements of coming through their Live Search Club. The games involve using search to gain points for products, Compete noted.

June Search Numbers: Microsoft Growing, Yahoo Dropping

Social networks are spawning a generation of internet tarts, research suggests: online consumers with little brand loyalty and no qualms about keeping several sites on the go at once.

Users of social networking sites such as MySpace and Facebook are “chronically unfaithful”, a survey by Parks Associates, the analysts, has found. Half of users regularly use more than one site, most of which are free. One in six actively uses three or more.

This phenomenon of “network promiscuity” extends across web commerce. Analysts say that it is symptomatic of a new consumer scepticism over traditional branding.

After having to keep redoing my profile from Friendster, to Myspace, to Facebook, to every single other site out there that’s rebranding as a social network,  marketers will face a difficult challenge in keeping and attracting users.

[Read: Websites betrayed by unfaithful users - Times Online]

Google has just add a nifty new feature to there 1-800-GOOG-411. For those of you who don’t know what this number is it’s a free directory line hosted by Google that’s completely voice automated. In addition to the great feature of it being absolutely FREE Google gives users the ability to receive a text message with details and a link to a map of the results just by saying the magic words “Map it.” Amazing! Check out the full scoop at the Official Google Blog.

The fine folks at Google have just announced the ability to find dictionary translations for words depending on the context. Now I can finally fulfill my dreams of cussing someone out in another language thanks Google. I wonder how you say domination in Italian. Check out the full details here at the official Google blog.

The scheduled update which will allow negative keywords to be added at campaign levels has been postponed, according to the latest adcenter Blog. You can read their full apology here. Maybe this is why they are third in the Tier 1 search engine ranks. Oh well I just hope they extend the length of an inactive session past 10 seconds or this upgrade means nothing to me.

Looks like a bit of a re-org going on here after the ouster of the current CEO.

SAN FRANCISCO (Reuters) — Yahoo Inc. said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.

Recently elevated Yahoo (Charts, Fortune 500) President Susan Decker said in a phone interview that the consolidation of Yahoo’s two advertising arms — display and Web search advertising — reflects growing demand by customers for campaigns that combine both types of ads, with newer types of video advertisements.

[Read: Yahoo shakes up ad sales team - Jun. 24, 2007]

Wisecamel.com offers us this delicious article about what marketing strategies he learned from strippers.

Like you, I like strippers.

However, I generally find myself leaving the strip club with an empty wallet. Any business that can get you to spend all of your money is a good one to be in.

But while walking out of a club one evening, I realized that a big reason they have such a good business is because strippers are such great salespeople. It is not simply due to the fact that they are selling to stupid, horny men like myself, but because they use a lot of highly effective sales and marketing techniques

[Read: 10 Sales and marketing Tips I learned from strippers]

Google’s at it again. Add one more fish to the belly of the beast known as Google. According to the Official Google Blog Google has acquired yet another company and its intellectual properties: Zenter an online slide presentations software company.

You’ve heard us talk a lot about using the web to improve group collaboration and information sharing. These days, when you create a document — whether it’s a text document, a spreadsheet, or a presentation — you usually want to share it, collect feedback, or communicate about it in some way. We on the Google Docs & Spreadsheets team focus on making this experience easier and more powerful for you. In particular, we’re working to add presentation-sharing capabilities to Google Docs & Spreadsheets, and we’re excited about the addition of Zenter’s technology and team to that effort.