Adtasm.com | Ads in Media

Some search engine marketers might be wondering if it really is advantageous to revive an old Adwords campaign. This is especially common when dealing with a new client who has had a previous Adwords campaign. The answer is relative to the older campaign’s performance. As Seroundtable.com puts it

As far as old campaigns go, if the account has a really bad history and not-so-good quality scores, it’s better to close that account and start from scratch rather than to revive an old account and have Google use that history against you. After all, as member Jeremy Brookins says, “if you move your keywords, Google continues to consider that keyword’s previous history. HOWEVER, it also will weight in an expected performance of the new
adgroup/ad/landing page, which can be a good or bad thing depending on your previous performance.”

Plus, if you are using an older campaign it will take less time to setup which can be a plus for the lazier… I mean busier SEM.

Complain enough and someone’s bound to hear… and maybe even do something about it. That’s just what the fine folks at Google have done. To appease the woes of the common Adsense marketers Google has announced their upcoming launch of the brand spanking new Placement Performance report. Marketers can now get an in depth view of where their ads are being placed as well as site performance metrics to better gauge ad performance. Oh, Google you really are a marketer’s wet dream. You can get the full story at Clickz.com.

Problogger.net, by Darren Rowse, has been one of my inspirations ever since I ran into his blog a while back. Check out his SEM section for a valuable collection of articles relating specifically to blogs (but could be applied to anywhere else).