Google recently announced they are offering an ad free search service to small businesses for as little as $100 a year. They are also rumored to be working on creating a mobile search offering to search for ringtones, cell phone games, and other high margin cell phone services:
searchenginewatch.com’s Jessica Bowman dives into the issues that arise when SEO and IT meet and how to avoid getting personal while still getting the job done.
You see, a company’s Web site is IT’s baby. IT created it; they put in the blood, sweat and tears to launch it. They have nurtured it through redesigns and implemented regular enhancements. When the Web site goes down at 4 a.m., IT is called to get it up and running smoothly. It’s their baby… and if you say it needs to be overhauled, you are basically saying their baby is ugly. Let’s face it, nobody likes to hear their baby is ugly.
SmashingMagazine.com, as usual, has done an excellent job describing the practice of link-baiting.
Link baiting is not evil. Although some bloggers tend to go beyond any ethical considerations in their attempts to enforce as many reciprocal links as possible, the term itself stands for a completely organic nature of the Web - actually, something that has already been here for a while. Traditional link building, used to be bounded with Search Engine Optimization, is now being extended with the aspect of so-called Social Media Optimization - with Digg, StumbleUpon, Netscape, Del.icio.us & Co. on the bandwagon. Driving traffic to your site has become easier, but requires through-out strategies and understanding some basic rules of useful content and effective content marketing.
